Money raised from the Bright Boot Camp and Matt's DVD go towards supporting the following activities:

Southern Vets KOM

Cycling-Inform offered the prize money and Matt’s DVD for the KOM of all grades during the President Cup at Lang Lang, the last official winter road race and final round of the Fitzroy Carnegie Aggregate in 2007.

Various Childhood Obesity projects aimed at empowering both parents and children to make informed decisions regarding nutrition and being active. These two areas are regarded as the primary drivers of the sudden rise in childhood obesity and type II diabetes over the last decade.

Movember

Movember the month formerly known as November is a charity event held during November each year.

At the start of Movember guys register with a clean shaven face. The Movember participants known as Mo Bros then have the remainder of the month to grow and groom their moustache and along the way raising as much money and awareness about male health issues as possible.

Yellow Eye Penguin Trust

In 1987 Dunedin conservationists formed the Yellow-eyed Penguin Trust with the aim of saving the penguin by restoring coastal forest and controlling predators. The penguin is the focus but the Trust's efforts also benefit other native species of plant and animal.

The Trust is based in Dunedin but manages land and penguin interests in the whole of mainland New Zealand.

Their mission is to work towards an increase in the number of yellow-eyed penguins on a self-sustaining basis within their natural coastal ecosystem.